Conference of National Aviation University, AVIATION IN THE XXI-st CENTURY 2018

Font Size: 
Soft Power, Nation Branding and Civil Aviation Nexus: Turkish Airlines Case
Erman AKILLI

Last modified: 2018-10-24

Abstract


Policy makers around the world are increasingly concerned with the challenge of cultivating and capitalizing on soft power and positive image of their country; and soft power approach gained a tremendous amount of attraction in Turkish foreign policy. Along with this attraction, Turkish (public) institutions provided momentum on Turkey’s quest of soft power; as a result, Turkey’s one of the most important brand in the World, Turkish Airlines has become a tool for Turkish soft power. In this paper, its aimed to shed light soft power, nation branding and civil aviation relations in the case study of Turkish Airlines.

Keywords


Soft Power, Civil Aviation, Turkish Airlines, Turkish Foreign Policy.

References


  1. Anholt, S. (2007a). Competitive Identity. London: Palgrave Macmillan
  2. Anholt, Simon. "Place branding: Is it marketing, or isn't it?." Place branding and public diplomacy 4.1 (2008): 1.
  3. Dinnie, Keith. "Place branding: Overview of an emerging literature." Place branding 1.1 (2004): 106-110
  4. Dinnie, Keith. Nation branding: Concepts, issues, practice. Routledge, 2015. pp: 111-112.
  5. Erman Akıllı – Federico Donelli, “Reinvention of Turkish Foreign Policy in Latin America: The Cuba Case”, Insight Turkey, Vol. 18, No. 2, (Ankara: SETA, 2016), pp. 161-181.
  6. Erman Akıllı, Türkiye’de Devlet Kimliği ve Dış Politika, Nobel Yayınları, 2nd Edition, Ankara, Turkey, 2016.
  7. Fan, Ying. "Soft power: Power of attraction or confusion?." Place Branding and Public Diplomacy 4.2 (2008): 147-158.
  8. Georgescu, A. Botescu, A.(2004): Branding National Identity. Diss. Masters’ Thesis, Lund University, Department of Sociology, http://theses. lub. lu. se/archive/sob//soc/soc04020/SOC04020. pdf, letöltés ideje: 2009. április 17.
  9. Hanna, Sonya, and Jennifer Rowley. "An analysis of terminology use in place branding." Place branding and public diplomacy 4.1 (2008): 61-75.
  10. Inderjeet Parmar and Michael Cox (ed.), Soft power and US Foreign Policy. Theoretical, historical and contemporary perspectives (London/New York: Routledge, 2010).
  11. Joseph Nye Jr and John D. Donahue (ed.), Governance in a Globalizing World (Washington: Brookings Institution Press, 2000).
  12. Joseph Nye Jr, “Public Diplomacy and Soft Power”, Annals of the American Academy of Political and Social Science, Vol. 616 (2008b).
  13. Joseph Nye Jr, Bound to Lead: The Changing Nature of American Power (New York: Basic Books, 1990)
  14. Joseph Nye Jr, Soft power: The Means to Success in World Politics (New York: Public Affairs, 2004).
  15. Kapferer, Jean-Noel. "Strategic brand management: creating and sustaining brand equity long term, 2." Auflage, London (1997).
  16. Kotler, Philip, and David Gertner. "Country as brand, product, and beyond: A place marketing and brand management perspective." Journal of brand management 9.4 (2002): 249-261.
  17. Lee, Kyung Mi. Nation branding and sustainable competitiveness of nations. University of Twente, 2009.
  18. Max Weber, The Theory of Social and Economic Organization (Glencoe: The Free Press, 1967), trans. by A. M. Henderson and Talcott Parsons.
  19. Nicolescu, Luminiţa, et al. "National identity–an essential element for country branding. The case of romania." International Conference on Business Excellence. 2007.
  20. Olins, Wally. "Branding the nation—The historical context." The journal of brand management 9.4 (2002): 241-248.
  21. Orçun Selçuk - Turkish Airlines as a Soft Power Tool in the Context of Turkish Foreign Policy, Master Thesis, Boğaziçi University, Istanbul, 2012.
  22. Papadopoulos, Nicolas. "Place branding: Evolution, meaning and implications." Place Branding and Public Diplomacy 1.1 (2004): 36-49
  23. Philip Seib (ed.), Toward a New Public Diplomacy (New York: Palgrave MacMillan, 2009).
  24. Pilon, Juliana Geran. "Soft Power: The Means to Success in World Politics, and: America the Virtuous: The Crisis of Democracy and the Quest for Empire (review)." Mediterranean Quarterly 16.2 (2005): 125-131.
  25. Richard C. Snyder, Burton Sapin, Valerie Hudson and H. W. Bruck, Foreign Policy Decision-Making, Revisited, New York, Palgrave Macmillan, 2003.
  26. Robert Dahl, “Power”, International Encyclopedia of the Social Sciences - Vol. 12 (New York: Collier-Macmillan, 1968).
  27. Simon Anholt, “What is a nation brand?”, (Access), http://www.superbrands.com/turkeysb/trcopy/files/Anholt_3939.pdf, 15 October 2016,
  28. Szondi, G. (2007). The role and challenges of country branding in transition countries: the Central and Eastern European experience. Place Branding and Public Diplomacy, 3(1):8-20
  29. Tarık Oğuzlu, ”Soft power in Turkish foreign policy”, Australian Journal of International Affairs, Vol. 61, No. 1 (2007).
  30. Teslik, Lee Hudson. "Nation branding explained." Council on Foreign Relations 9 , (2007).
  31. Van Ham, Peter. "Place branding: The state of the art." The Annals of the American Academy of Political and Social Science 616.1 (2008): 126-149.
  32. Walter Carlsnaes, Thomas Risse and Beth A. Simmons (ed.), Handbook of International Relations (Los Angeles/London: SAGE, 2013)

Full Text: PDF