Conference of National Aviation University, AVIATION IN THE XXI-st CENTURY 2018

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Soft Power, Nation Branding and Civil Aviation Nexus: Turkish Airlines Case

Last modified: 2018-10-24


Policy makers around the world are increasingly concerned with the challenge of cultivating and capitalizing on soft power and positive image of their country; and soft power approach gained a tremendous amount of attraction in Turkish foreign policy. Along with this attraction, Turkish (public) institutions provided momentum on Turkey’s quest of soft power; as a result, Turkey’s one of the most important brand in the World, Turkish Airlines has become a tool for Turkish soft power. In this paper, its aimed to shed light soft power, nation branding and civil aviation relations in the case study of Turkish Airlines.


Soft Power, Civil Aviation, Turkish Airlines, Turkish Foreign Policy.


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