Розмір шрифту:
Methodology for assessing the quality of air passenger service
Остання редакція: 2018-09-25
Аннотація
The paper presents a methodology for assessing the quality of services in the field of airport activities, which allows to give scientifically grounded recommendations for increasing the competitiveness of airports in the transport services market while maintaining the required level of passenger service efficiency
Ключові файли
quality; airport competition; passenger service
Посилання
- Black, John, Hashimzade Nigar, & Myles Gareth (2009). A Dictionary of Economics. Oxford University Press. Retrieved from http://www.oxfordreference.com/view/10.1093/ acref/9780199237043.001.0001/ acref-9780199237043.
- Chaffee, E. (2011). Three models of strategy. Academy of Management Review, Vol. 10 (1), р. 89–98.
- Chandler, A. D. (2015). Strategy and Structure. Cambridge MIT Press, 480 p.
- Kotler, Ph., Roberto, E.L. (1989) Social Marketing: Strategies for changing public behavior. Printice Hall. [in Englisn].
- Isoraite, M. (2009) Theoretical aspects of marketing strategy/ Ekonomika ir vadyba: aktualijos ir perspektyvos, 1 (14). pp. 114–125.
- Runielt, R. P. (2014). Strategy, Structure, and Economic Performance. – Boston : Harvard Business School Press. 462 p.
- Venter, P. & Jansen van Rensburg, M. (2014). Strategic marketing: theory and applications for competitive advantage. Oxford University Press.