Loyalty program as marketing tool in post-crisis period

Ключові файли

J. Bouwer, S. Saxon, N. Wittkamp. Back to the future? Airline sector poised for change post-COVID-19. 2021. URL: https://www.mckinsey.com/industries/travel-logistics-and-infrastructure/our-insights/back-to-the-future-airline-sector-poised-for-change-post-covid-19.

Official web-site of UIA. URL: https://www.flyuia.com.

A. Kecsmar. Loyalty Program Strategies in Times of Crisis: An Ultimate Guide (2022). 2022. URL: https://antavo.com/blog/loyalty-program-strategies-in-crisis/.

Official web-site of American Airlines. URL:  https://www.american-airlines.com.

Повний текст: PDF